Template-Type: ReDIF-Paper 1.0
Title: Eliciting Moral Preferences Under Image Concerns: Theory and Evidence 
Author-Name: Roland Bénabou
Author-Email: rbenabou@princeton.edu
Author-Name: Armin Falk
Author-Email: Armin.Flak@briq-institute.org
Author-Name: Luca Henkel
Author-Email: luca.henkel@uni-bonn.de
Author-Name: Jean Tirole
Author-Email: jean.tirole@tse-fr.eu
Classification-JEL: C91, D01, D62, D64, D78
Keywords:  Moral behavior, deontology, utilitarianism, consequentialism, social image, self-image, norms,
preference elicitation, multiple price list, experiments

Abstract: We analyze how the impact of image motives on behavior varies with two key features of the choice mechanism: 
single versus multiple decisions, and certainty versus uncertainty of consequences. Using direct elicitation (DE) versus multiple-price-list (MPL)
or equivalently Becker-DeGroot-Marschak (BDM) schemes as exemplars, we characterize how image-seeking inflates prosocial giving. 
The signaling bias (relative to true preferences) is shown to depend on the interaction between elicitation method and visibility level: 
it is greater under DE for low image concerns, and greater under MPL/BDM
for high ones. We experimentally test the model’s predictions and find the predicted
crossing effect.


Note: 
Length: 55
Creation-Date: 2023-07
Revision-Date:
File-URL: https://www.crctr224.de/research/discussion-papers/archive/dp441
File-Format: application/pdf
Handle: RePEc:bon:boncrc:CRCTR224_2023_441